Monday, 20 November 2017

Benefits of Digital Marketing to Customers

Digital marketing is growing with a rapid pace not only in India but throughout the world as well. While all other Industries are struggling with a growth rate of 5-10%, Digital marketing industry is booming high and already attained growth rate of 30% last year and estimated growth for the year 2016 is 40% and the most vital part is that growth rate is not going to be stagnant in coming years.

As the internet users are growing day by day ecommerce industry is also on a booming path. Businesses are shifting their advertising budget from traditional marketing to digital marketing tactics.

User engagement over social networks and internet diffusion rate has given a clear signal that online presence is not only necessary but it is must for all the business who want to grow in new era. Without Digital Marketing a business cannot survive in this world of stiff competition.  Give your business an opportunity to grow with Digital Marketing but for that it becomes important to go through Digital Marketing Course in Chandigarh.

The internet has also changed customer shopping habits and with rapid technological developments accessing the internet has become easier than ever. People can access the internet whenever and wherever they like. Why do people like using the internet? Listed below are some of the benefits of the Digital Marketing for the customer.

Instant Comparisons - Customers Can Compare Prices and Features

One of the greatest advantages for the customer is that they can match products or services they wish to purchase from the comfort of their own homes. Instead of having to visit a number of different retail outlets, the user just has to open different internet window tabs to compare prices or features of the product/service they wish to purchase. Many retailing websites offer the skill where different products they sell can now be easily compared. There is also price judgement websites that customers can use to get the finest possible price for their products.

Pure Product Information for The Customer

Websites offer clear and reliable product information to all internet users. There is little chance of misconception or mishearing what the sales person said as in a retail store. The internet has complete product information whereas in a shop the customer is reliant in the knowledge of their sales advisor.

Transparent Pricing Available 24/7

The price of products can be easy for the consumer to find out; customers can access pricing information from a range of sellers with a few internet clicks. Customers can take advantages of pricing that may change frequently or take advantages of special offers that last for a limited period as they can access pricing info 24 hours a day/7 days a week. Whereas prices for products offered for sale in retail premises can only be accessed while the stores are open.


 Internet marketing permits you to personalize offers to customers by building a profile of their purchasing history and likings. By tracking the web pages and product information that visit, you can make targeted offers that reflect their comforts. The information obtainable from tracking website visits also delivers data for planning cross-selling campaigns so that you can upsurge the value of sales by customer. All this is possible by going through Digital Marketing Training in Chandigarh.

Reduction in Personal Carbon Footprint

Looking after the environment and the world we live in is vital for many customers. When consumers shop online they use their cars less and their carbon footprint is reduced. Retailers can upkeep carbon reduction by sorting deliveries so that purchases by customers living close to each other can be delivered on the same day.


 Internet marketing permits you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website stressedon the link between social networking and online revenue growth. According to the article, a group of consumers that answered strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of impact by including social networking tools in your Internet marketing campaigns.

All these points would clearly justify that how beneficial Digital Marketing is in today’s world, it is something that cannot be neglected, therefore learning it from a Digital Marketing Institute won’t be a bad option from a company’s point of view.


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