The Top 10 Don'ts of Digital Marketing

 

 Digital marketing is the technique of marketing in which we use numerous electronic devices such as computers, Smartphones, tablets, etc. It also entails the use of software programs, apps and technology platforms such as e-mail, websites, social media, etc. World of digital marketing is vast and one can easily get lost.
Because of all the advances and alterations in technology, it can be hard to keep up with all the latest trends and methods encompassed by digital marketing. Digital marketing strategies include Visual marketing, Mobile Marketing, and Online Marketing techniques of various kinds so it can all get very confusing and overwhelming.

We must know everything about Internet Marketing and for its successful implementation, one must go to a Digital Marketing Institute in Chandigarh.We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of 10 of the don’ts to hopefully help you trek through the immense digital marketing universe.

1. Closing Your Eyes on Mobile Marketing – Number of people who spend time on the Web with mobile devices is growing at an amazing rate. If you own an online business, you can no longer resist mobile devices as part of your E-Marketing arsenal. The first step should be to make your website mobile-friendly. Many site builder programs such as WordPress have plugins and features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a clear understanding of what you need to do.

2. Too Much Social Media – Social media is a huge part of the Internet these days it is impossible to expect to build an existence on all of the social sites. You need to pick two or three of the top sites and start crafting your brand and setting up your social presence. The most-used social sites as of now are Facebook, Twitter, LinkedIn, and Pinterest. I get most of my social traffic from Facebook and Pinterest. Next in line is Google+, Tumblr, and Instagram. If you can understand your target market you can become a part of the social sites in which they are most likely to contribute.

3. Information Overload – The digital marketing world is so vast. I, as well as many others, get caught in the trap of spending too much time collecting information from countless sources on several aspects of building an online business. We need to slight our focus and learn only what we need to learn to successfully build our business. Find a few sources for this information and stick with them. One can only learn these core concepts by going through Digital Marketing training in Chandigarh.

4. Not Having a User-Friendly Website – Many of us are tempted to craft the biggest, brightest, flashiest website possible but this is a mistake. You want your site design to be simple, easy to navigate and very user-friendly.   Add only what is required to inform your customers. You do want to add some extra content to provide information to your visitors but make sure it relates to what your site is about. Do not clutter up your site with limitless ads, irrelevant information or extra steps to get to your call to action. Fancy features and flashy extras will confuse your customer and possibly drive them to another site.

5. Not Keeping Up with SEO Alterations – SEO is pertinent to your website but the rules and regulations are always changing. Find a source of SEO information and follow it often to keep up with the changes so you can make any crucial revisions to your business website.

6. Not Applying Visual Marketing – You could increase your conversion rate by using Visual Marketing as much as by 86 percent. Place a video on your landing and/or homepage. Strategically place good graphics in your blog posts and content. Use visuals in your social media marketing. Craft and use your own infographics for your blog and social media. There are free tools for infographics. Use a compelling photo or graphic in your articles. It could mean the difference between your article being read or rejected. Look over articles with photos. Does the photo pull you into the article and make you want to read it or does it leave you flat? Take note of the type of image used and what emotion it brings out in you. Placing a well-made video on your homepage or landing page will make a significant difference as well. People will get the message much quicker than by reading and it could be the crucial factor as to whether they stay or go. Considering an Academy of Digital Marketing won’t be a bad option for the expansion of a business.

7. Not Testing and Tracking – Take advantage of Google’s free tools to track your visitors. Google Analytics can aid you to tweak your site to its performance peak. Test ads, Web pages, article resource boxes, etc. Find out what brings the finest results and stick with it.

8. Not Establishing the Relationship – Doing business with people digitally is different than being able to talk with them face-to-face. It is tougher for people to trust a Web page than an actual person, so be sure to do all you can to build that relationship of trust and respect. Answer all e-mail inquiries quickly. Be consistent – if you say you are going to do something, be must do it. Update your blog and product information frequently.

9. Focusing too Much on Traffic – Traffic is the lifeblood of an online business but you also need to focus on quality traffic. Getting 1,000 visitors to your site doesn’t do much good if they are not fascinated by what you offer. Participate in groups where people who are interested in your services might be.

10. Charging Blindly into the Marketing Abyss – Opening an online business and charging headfirst into the digital marketing world is not a good idea. You need to do some planning and research what you are getting into. Know who your customers will be. Make sure you are proposing a sellable product or service. Be prepared for your dive into the digital marketing world.

These mistakes are very common but need to be addressed. Attending Classes of Digital Marketing is vital. If you are bidding to build an online business you need to be informed and constantly learning. Digital marketing has come a long way since the early ’90s and we need to grow and develop with it. It will be irresistible at times but you can work to overcome and build a successful online business. A proper Digital Marketing Course in Chandigarh in Chandigarh can be highly beneficial for the growth of the business.